New Delhi [India], May 24: One of India’s leading radio networks, BIG FM, has taken a significant step forward in redefining content interaction in the digital sphere by introducing BIG Live, a landmark move that marks its shift from radio supremacy to digital leadership.

Currently available at www.biglive.com, this strategic platform combines story, digital user experience, and innovative advertising forms seamlessly.

A Strategic Leap in Content Delivery | Big FM Digital

The debut of BIG Live highlights how BIG FM has expanded beyond conventional broadcasting.  The big-fm-digital-platform is positioned as a destination for high-end content that offers a wide range of verticals, such as technology, finance, fashion, real estate, and health.

It is designed to be consumed and resonates with our culture, supporting ambitions in daily life and aligning with the brand’s objective of ‘Enriching Everyday Life.’

Fueling a Smarter Audience

BIG Live’s motto, “Fuel Your Life,” embodies a digital philosophy: to offer action-oriented and informative material.  “BIG Live is a natural extension of BIG FM’s content leadership,” stated Abe Thomas, CEO of BIG FM. We provide engaging and educational digital content that is varied and of excellent quality.

Both users and marketers can fully customise the platform.  Its key benefits include data-driven targeting and a simple, user-friendly interface that fosters a sense of comfort and ease, connecting information and ambition seamlessly.

A Unified Ecosystem

BIG FM’s COO, Sunil Kumaran, elaborates on the main goal: “BIG Live is a vibrant platform for users who aspire to stay smart, sharp, and ahead of the curve.”   Thanks to the combination of digital and audio, BIG living is positioned as more than just a content website; it creates a living atmosphere where education and leisure coexist.

Trust, Consistency, and Clarity

BIG Live stands out for its consistent user experience, disciplined content production, reliable delivery, and devotion to key principles.  The platform promotes meaningful interaction, simplifies cross-promotions, and builds BIG FM’s total brand equity.

A member of the Sapphire Media Group, BIG FM is present on TV, OOH, and the internet.

Community and Connectivity

BIG Live seeks to create a virtual community rather than just a platform.  Promoting communication between consumers and service providers adds value through contextually relevant and well-chosen material.  Thus, the big-fm-digital-platform serves as a social bridge and a media solution, opening the door for insightful, meaningful, and motivating content experiences.

With BIG Live, BIG FM is not just predicting the digital future, but also shaping it with clarity, dedication, and cultural awareness, sparking excitement and intrigue among our audience.