Kolkata (West Bengal) [India], March 29: ACTIZEET, India’s most trusted name in natural wellness supplements, has issued a set of official guidelines to help consumers identify and verify Original Shilajit in the marketplace. This move comes in response to growing concerns about the influx of counterfeit and adulterated Shilajit products being sold both online and offline, often misleading unsuspecting buyers and compromising their health.

With over a decade of leadership in sourcing and delivering high-quality, lab-tested Shilajit, ACTIZEET has built a solid reputation for purity, transparency, and customer trust. As part of its ongoing commitment to educating consumers, ACTIZEET has now published a detailed guideline to empower the public to make informed choices when purchasing this ancient natural remedy.

Why This Initiative Matters

The popularity of Shilajit has surged in recent years due to its well-documented benefits, including enhanced energy, vitality, cognitive function, and immune support. However, this increased demand has also led to a proliferation of substandard and counterfeit products, many of which contain fillers, synthetic additives, or are entirely fake.

“Shilajit is a sacred and powerful natural substance that must be consumed in its purest form to be effective and safe,” said Ankit Pandey, Senior Quality Assurance Manager at ACTIZEET. “Unfortunately, the rise of fake products in the market poses serious risks to consumers’ health. That’s why we felt it was our responsibility to lead the way in spreading awareness and helping people recognize the difference between fake and Original Shilajit.”

Key Highlights from ACTIZEET’s Guideline on Identifying Original Shilajit

The guidelines, now available on the ACTIZEET website, provide easy-to-follow tips for identifying authentic Shilajit. Some of the core indicators include:

1. Solubility Test: Pure Shilajit dissolves completely in warm water or milk, leaving no residue or grains. It should create a dark brown or black liquid with a golden-red hue under light.

2. Smell and Texture: Original Shilajit has a distinctive earthy, tar-like smell and a sticky, resinous consistency that becomes soft when warm and hard when cold.

3. Packaging Authenticity: ACTIZEET’s packaging includes tamper-proof seals, a QR code for batch verification, and a Certificate of Analysis from NABL-accredited labs.

4. Source Transparency: Genuine brands disclose the geographical source of their Shilajit. ACTIZEET sources its Shilajit from high altitudes in the Indian Himalayas, extracted using traditional methods without the use of harmful chemicals.

5. Lab Testing and Certifications: Always look for third-party lab reports to verify the product’s purity, heavy metal levels, and microbiological safety. ACTIZEET publishes its lab reports for every batch on its website.

6. Beware of Unrealistic Claims: Be cautious of products claiming “100% purity” without substantiating evidence or making exaggerated health promises.

Expert Insights from ACTIZEET

According to Mr. Pandey, “We’ve seen a disturbing number of fake products using our name or similar packaging. Consumers deserve to know the truth. Our new guideline is part of a broader educational campaign that also includes videos, infographics, and customer support to guide people through the verification process.”

ACTIZEET has also launched a dedicated page where customers can enter their product’s batch number to confirm its authenticity, as well as a helpline to address queries regarding product verification.

Trust, Purity, and Heritage

ACTIZEET is known for delivering one of the highest purity levels of Shilajit on the market. Every batch undergoes a 20-step purification and testing process before reaching consumers. The company remains deeply rooted in tradition while adhering to modern standards of safety and transparency.

Over the years, ACTIZEET has served more than 100,000 satisfied customers globally, earning a loyal following that values the brand’s integrity and commitment to wellness.

Encouraging Consumer Awareness

This initiative is a part of ACTIZEET’s long-standing vision of promoting conscious wellness and sustainable living. The brand encourages all consumers to stay informed, read labels, demand lab tests, and buy only from verified sources.

“In the world of wellness, knowledge is your best defense,” said Mr. Pandey. “Our mission is not just to sell Shilajit, but to build a healthier and more aware community.”

About ACTIZEET

ACTIZEET is a leading Indian wellness brand specializing in pure, natural, and ethically sourced herbal products. With a focus on providing Best Shilajit, the company is dedicated to bringing the highest quality natural solutions to health-conscious individuals worldwide.

Disclaimer: This article is for general information purposes only and should not be construed as professional medical advice. Always consult your doctor before taking any step.